Ginger ale is not the flashiest soda, and Canada Dry is not the flashiest ginger ale. Soda consumption is on the decline as the nation becomes more health conscious, and Canada Dry is at-risk as a mainstream sugary brand. We’ve repositioned the brand by embracing Canada Dry’s heritage and mild taste, while encouraging the public to join our wholesome approach to everyday life.
Tagline: Reasonably Sweet
Product Innovation: Canada Dry Crisp
To compete with craft ginger ales, we found it advantageous to design a premium line. Canada Dry Crisp contains more ginger and pure sugar cane for a more natural taste.
We’ve incorporated post cards that you can cut out of our packaging. Never underestimate the impact of a handwritten note!
The Canada Dry Booklet of “Canadianisms”
A guide to being reasonably sweet.
A friendly voice to guide you to your destination while curbing your road rage
Reasonably Sweet Parking Notes
Instead of leaving passive aggressive notes on poor parking jobs, we're seeking to reward those who park exceptionally well with a coup’n!