Dum-Dums
Dum-Dums are a simple candy that represent one of life’s many simple pleasures. They’ve always been the same, and so is your reaction every time you receive one. Nice!
Tagline: Nice!
Video
Out of home
Billboard in somewhere that isn’t Hawaii.
Airport treadmill
Extension: The Nice! Button
Celebrate each simple pleasure with the tap of a button. Comes in all flavors.
Wow, check out that perfect circle you just drew!